How to Grow Blue Marguerite — Felicia

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Felicia, commonly called blue marguerite, is a perennial commonly grown as an annual. Blue marguerite forms a bushy clump of small dark green leaves and a mass of yellow-eyed blue flowers from summer to fall.

Felicia is a good choice for window boxes, baskets, and containers. Felicia is grown for its mass of flower heads.

There are about 80 species in the Felicia genus; species include annuals, perennials, and subshrubs.

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 Felicia amelloides
Felicia amelloides

Get to know Felicia

  • Plant type: Subtropical perennial grown as an annual
  • Growing Zones and range: Perennial in Zones 9-10
  • Hardiness: Plants will overwinter in Zones 9-11 but may become shabby after a year or two if not trimmed back.
  • Height and width: 12 to 36 inches (30-91cm) tall; 2 to 5 feet (.6-1.5m) wide depending on the variety
  • Foliage: Oval, hairy, green leaves about 1 inch (2.5cm) long
  • Flowers: Blue daisy-like flowerheads with yellow disk florets
  • Flower color: Shades of blue; daisy-like flowers with yellow centers about 1 inch (2.5cm) across
  • Bloom time: Very early to mid-spring; all year in cool coastal regions
  • Uses: Seasonal bedding, containers
  • Common name: Blue Marguerite
  • Botanical name: Felicia amelloides
  • Family: Asteraceae
  • Origin: South Africa

Where to plant Felicia

  • Grow Felicia in full sun.
  • Plant Felicia in humus-rich, well-drained soil.
  • Felicia does not grow well in hot, humid weather or in cold, wet weather.

Felicia uses

  • Felicia has a spreading habit; it can be effective when planted at the top of a retaining wall or in a balcony plant where it can cascade.
  • Felicia can be grown as a groundcover.
Blue marguerite, Felicia amelloides
Blue marguerite, Felicia amelloides

When to plant Felicia

  • Set Felicia in early spring in Zones 7-8; plant in fall in Zones 9-11.
  • Sow seed indoors 6 to 8 weeks before the last frost.
  • Sow seed outdoors after the last frost.

Planting and spacing Felicia

  • Space Felicia 2 to 5 feet (.6-1.5m) apart.
  • Sow seed indoors in small pots or six-packs with light potting soil.
  • Seeds germinate best at 60° to 70°F (15.6-21°C); germination takes about 4 weeks.
  • Seeds may germinate more quickly if pre-chilled for 3 weeks before planting.

How to water and feed Felicia

  • Keep plants evenly moist but do not overwater or let the soil stay wet.
  • Fertilize Felicia every 4 to 6 weeks with an all-purpose fertilizer or apply a slow-release fertilizer before planting.

Felicia care

  • Trim off spent blooms. Cut the plant back by about one-quarter occasionally to keep plants tidy and blooming.
  • Pinch out growth points to encourage branching.
  • Shear plants back by a third when most of the flowers have gone to seed. They will quickly rebloom.

Felicia pests and diseases

  • Felicia is usually pest and disease-free. Root rot can be a problem in wet soil.
Felicia amelloides
Felicia amelloides

Felicia propagation

  • Sow seeds in spring.
  • Seeds germinate in 10 days or so at 50°-64°F (10°-18°C).
  • Root stem cuttings in late summer and overwinter indoors.

Felicia varieties to grow

  • Felicia amelloides, blue marguerite: Shrubby perennial, not a true marguerite (Chrysanthemum frutescens); grows 18 inches (45cm) tall and can spread twice as wide or more; aromatic, oval green leaves; blue daisy flowers with yellow centers; cultivars include ‘Astrid Thomas’ which is a dwarf cultivar, and ‘Midnight’ which has dark blue flowers.
  • F. bergeriana, kingfisher daisy: Annual; grows to 10 inches high and is mat-forming; blue daisies.
  • F. heterophylla: Annual with mounding habit grows to 20 inches tall; bears daisies in blue, or sometimes white or pink.

Felicia frequently asked questions

Q: Are there two different types of Felicia? I’ve seen a small one and a large one.

A: Yes. There are two Felicia species, both are annuals. Felicia amelloides, the blue daisy, grows 3 feet tall and just as wide. Felicia Bergerama, the kingfisher daisy, is compact and bushy and grows only 6 to 8 inches tall. Both have blue daisy-like flowers with yellow centers.

Q: When can I sow Felicia seed outdoors?

A: Sow Felicia seeds outdoors as soon as the soil can be worked in spring. Sow seeds where you want plants to grow.

Q: Can I start Felicia indoors?

A: Yes. Start seeds indoors 10 to 12 weeks before planting seedlings outdoors. Chill the seeds in the refrigerator for 3 weeks before sowing. They will germinate at 55°F. Germination at room temperature will take about 30 days.

Q: What growing conditions does Felicia prefer?

A: Grow Felicia in full sun in dry, sandy, well-drained soil. Water and feed sparingly.

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Written by Stephen Albert

Stephen Albert is a horticulturist, master gardener, and certified nurseryman who has taught at the University of California for more than 25 years. He holds graduate degrees from the University of California and the University of Iowa. His books include Vegetable Garden Grower’s Guide, Vegetable Garden Almanac & Planner, Tomato Grower’s Answer Book, and Kitchen Garden Grower’s Guide. His Vegetable Garden Grower’s Masterclass is available online. has more than 10 million visitors each year.

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